Nexus 12 – Fractional CMO | Strategy | Execution

Better Marketing
Lower CPA’s
Higher Profits

We fix your marketing so you can
profitably scale on autopilot.

Your Business Can't Afford To Put Its Future In The Hands Of Another Agency That May Not Produce, Or The Latest "Silver-Bullet" Tactic That Isn't Proven

Instead, you need a winning strategy based on a proven framework, and an A+ leader to flawlessly execute it.

Get off the hamster wheel of never-ending offers, agencies that don't ROI, and random tactics that waste time & money.

We’ll help you:

Grow faster and increase profits

Our proven framework has driven massive growth for dozens of companies just like yours.

Stop wasting money on agencies and tactics that don't work

Our system ensures your precious resources go to the things that actually ROI.

Get out of the weeds

We reduce pressure and noise by operating as your marketing executive so you can focus on leading your business.

Nexus12 Can Help Guide Your Business to New Levels of Growth and Profit.

Book a call today if you’re sick of dealing with…

Case Studies

Increased health supplement and info business from $243k (and falling fast) per year to $4.8M in 2.5 years.

PROBLEM: This business was in a free fall after the Google Adwords account was suspended. Google was their only front end marketing. Current owner had some success in marketing to existing customers but no new products or channels.

SOLUTION: Took current winning products to new channels and a much bigger demographic. Then rapidly developed new niche-attractive products to launch to existing customers (fitness space is very driven by “new shiny”).

RESULT: Totally revived a dying business and 20X’d revenue in just over 48 months. Also drove annual Net Income from 0-5% to over 20%. Campaigns from that time generated 2.5 – 4 ROAS for over 6 years!

Reduced break-even timeline by 60 days for leading kitchen brand

PROBLEM: This company needed to bring their breakeven from 90 days to under 60 days. Ads were performing below the required metrics for months. Without an imminent breakthrough, the product was going to be shelved.

SOLUTION: Our solution featured three main changes to their campaign: Merchant processing, price-point testing, and overall messaging were adjusted to bring down CPA.

RESULT: Fixing the merchant processing yielded an increase to 95% successful orders. Combined with the other two changes, we reduced the break-even time from ~90 days to ~30!

14X Sales in 90 days for Fitness Device Business.

PROBLEM: A product and marketing campaign had serious potential upside but was highly constrained by the existing offer and logistics setup. (Dropshipping from China was producing a very negative customer experience.)

SOLUTION: Rapidly revamped the offer to include new packages, pricing, and compelling MRR. Setup new, faster fulfillment in China.

RESULT: New offer packages and pricing increased lifetime value by 2,497%. New fulfillment took delivery time from ~35 days to 7-10 days but still kept inventory buys incredibly low with fast delivery to the fulfillment team.

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Darren Bowden
CEO

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Darren Bowden
CEO

How Our Process Works

01.

02.

03.

Quick Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

Map Out A Strategy

If it makes sense, we’ll get on a more in-depth call to discuss the optimum level of potential engagement.

Marketing Transformation
(almost like magic)

You’ll have a comprehensive marketing strategy and the leadership to execute it for big wins and bigger profits.

How Our Process Works

01.

Quick Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

02.

Map Out A Strategy

If it makes sense, we’ll get on a more in-depth call and discuss the optimum level of potential engagement.

03.

Marketing Transformation
(almost like magic)

You’ll have a comprehensive marketing strategy and the leadership to execute it for big wins and bigger profits.

At Nexus12 we know you want to be a confident, successful entrepreneur with a thriving business producing massive profit and impact.

In order to do that, you need professional-grade marketing that fuels fast growth, monster margins, & predictable results.
The problem is most business owners do not operate within a well-designed strategy. Instead, they rely on mediocre agencies and random quick-hit tactics that deliver poor results…if any. Naturally, this makes you feel stressed, disappointed, and probably wondering whether you have what it takes to achieve the business that you want.
We believe business growth can be much easier with the right guide.

We understand how maddening it can be to invest time, hope, and money into marketing campaigns and agencies that don’t work. That’s why we offer a proven framework that has delivered transformational results to struggling business owners over and over again.

Here’s how we do it:
  1. We jump on a quick call to get to know your business well enough to confirm we believe we can help you crush it. No cost, no sales, no pressure.
  2. Next, we get a deeper understanding of your business so we can find the biggest opportunities.
  3. We apply our proven framework to develop the exact strategy that will crush it for your business.
  4. We execute like someone “burned the ships” and success is the only option. As seasoned professionals, we take full responsibility for results and implementation.
So, reach out now to book an intro call. In the meantime, download our free report “How To Fix The 7 Common Mistakes Driving Your CPAs Through The Roof and read it between now and your call. Stop pouring precious time and money into random, ineffective tactics and instead experience the joy of professional-grade marketing that fuels fast growth, monster margins, & predictable results.

Wanna know the secret sauce?

Watch this webinar to learn how our Custom Marketing Framework™ transforms struggling business into predictable profit-generating machines.

3 Options To Help You Achieve Significant Breakthrough:

Half-Day Consult

We will squeeze every drop out of a 4-hour session together. You will walk away with a detailed roadmap on how you and your team can blow the doors off the next 90-180 days. A Half Day Consult comes with a focus on strategy, A.I. implementation, and lowering the cost of customer acquisition.

Engaged Fractional Chief Marketing Officer (F-CMO)

This is our highest and most comprehensive level of engagement. With a F-CMO, you get us “in the foxhole” with you. We agree upon and deliver an exhaustive and rigorous marketing strategy. Then we work with your team to execute the strategy to achieve major wins.

Ongoing Advisor
This level of engagement is below the Dedicated F-CMO. It is typically used by clients who have done a half day consult or leveraged a F-CMO (both of those clients have their comprehensive strategy). It’s perfect for teams who execute on a high level and need less day to day involvement to ensure the wins are coming in on schedule.

How To Fix The 7 Common Mistakes Driving Your CPAs Through The Roof

Chances are good you're making mistakes that are costing you a lot of money and frustration. Learn what they are and how to fix them in our Free Report - and then watch your CPAs drop through the floor!

FAQ

Creates your detailed marketing strategy (within the vision and context of where your business is at and where it wants to go)
Corrects your messaging and positioning so you’re saying the right things to the right people (which dramatically lowers your CPA)
Creates systems for your team to follow so there’s no more guess-work or “what do we do next?” questions from the team
Manages KPIs so your marketing makes you money
Directs the marketing team’s daily execution to ensure massive progress is made in the best strategic direction
Boosts ROI through quick wins from sales pipeline optimizations
Finds fast ways to increase backend profits and add significant MRR (this is HUGE for your monthly cashflow and business valuation)
Develops high-leverage marketing systems, KPIs, and dashboards that drive focus and performance
Helps builds a team of A+ players that is a dream to work with and drives the company towards achieving its biggest priorities – without your daily involvement
Makes serious progress towards methodically taking things off your plate so you can focus on what you do best
You are running your marketing team instead of being the CEO
You’re not sure what campaigns to have your marketing team try next
You are making decisions without the vital context of an overarching strategy
You don’t have your customer journey mapped out, or clear KPIs for your campaigns
You’re frustrated without a path forward, but know you can’t keep doing what you’re doing
You need A++ talent applied to your marketing, but aren’t ready to commit to an expensive, full time executive yet
 Marketing Leadership: Your marketing department requires leadership from an experienced marketing professional. In addition to leading the marketing team, a leader is required in terms of decision-making.
 Marketing Strategy: Your business needs a comprehensive marketing strategy for your niche and industry. An experienced Fractional CMO will deliver this along with a plan to execute it.
 Part-time CMO: You require the skill-set of a chief marketing officer, but not for the 40 hours per week that a full-time CMO will be.
 Experience: You have staff to execute marketing campaigns, but they lack strategic experience. Therefore, you need someone who has done it before and can foresee challenges and obstacles, avoid them, and lead your team to bigger and bigger wins.
 Reporting & KPIs: You need to monitor the health and progress of your campaigns and have someone lead weekly KPIs meetings so your team has accountability and is always results-focused.
 Optimization: You need to improve marketing campaign optimization by having an expert identify opportunities and new possibilities.

Do You Need Better Marketing That Drives Lower CPA’s And Higher Profits?

If yes, let’s jump on a call to see if your business is an ideal fit for our proven framework.
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